Co-funded by the European Union

The European Union supports campaigns that promote high quality agricultural products.

ENJOY IT'S FROM EUROPE

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.

THE PROJECT

Avolio is a three-year information and promotion programme for European organic extra virgin olive oil and European organic avocado, targeting France and Germany.

It is carried out by the Producer Organisation of the Agricultural Cooperative of Chania and co-funded by the European Union under the agricultural product promotion programme.

Its purpose is to inform about the characteristics of European organic products and about the production and control rules that apply in the European Union.

Project identity

Action title
Avolio
Grant agreement number
101250048
Programme
Agricultural product promotion — simple programme (AGRIP SIMPLE)
Duration
Three years
Implementation period
2026–2029
Target markets
France, Germany
Beneficiary / coordinator
Agricultural Cooperative of Chania

Objectives

The objectives set out in the approved proposal are to:

  • promote and provide information on European organic extra virgin olive oil and European organic avocado in the target markets, France and Germany;
  • strengthen the competitiveness of European agricultural products, and in particular of these two products, which are produced in accordance with the European Union’s rules on organic farming;
  • increase the recognition and the appeal of these products in France and Germany;
  • increase awareness and knowledge among the target audiences of the characteristics of European organic products, of the production and control rules that apply in the European Union, and of the European system of quality and certification;
  • increase recognition of the European Union’s quality schemes for organic production, including the EU organic logo;
  • increase awareness and knowledge of the European Union’s main message concerning the specific features of European agricultural production methods, including European standards of quality, safety, official controls and traceability.

Within the target markets the programme addresses both consumers and professionals, with particular attention to families in France and to older consumers in Germany.

Activities

The programme includes press events in France and Germany, this website and social media channels, print media placements, communication material and media kits, videos and a documentary, participation in trade fairs, and tasting events.

Participants

Beneficiary and coordinator: Agricultural Cooperative of Chania.